电子商务案例分析【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

电子商务案例分析PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

About the Authors2

0.1.1 Definition of E-Commerce2

0.1 Introduction to E-Commerce2

PART0 Fundamental Knowledge of E-Commerce2

Preface2

作者简介2

前言2

第0篇 电子商务基础2

0．1 电子商务概述2

0．1．1 电子商务定义2

0．1．2 电子商务发展3

0.1.2 Development of E-Commerce3

0.1.3 Framework of E-Commerce7

0．1．3 电子商务框架7

0．2 电子商务分类8

0.2 Classification of E-Commerce8

0．2．1 B2B电子商务模式10

0.2.1 B2B E-Commerce Mode10

0.2.2 B2C E-Commerce Mode18

0．2．2 B2C电子商务模式18

0．3．1 电子商务的虚拟与现实22

0．3 物流和电子商务发展的关系22

0．3．2 物流对电子商务的作用22

0.3 Relation between Logistics and E-Commerce Development22

0.3.1 E-Commerce:Virtual and Real22

0.3.2 Logistics and Its Effect on E-Commerce22

0.3.3 Logistics Scheme Option in E-Commerce Solution23

0．3．3 电子商务解决方案中可选择的物流方案23

PARTI Cases Analysis of Business to Government E-Commerce28

Case1 International Trade E-Commerce Project-Beijing International Trade Efficiency Project28

1.1 Brief Introduction to BJTE28

1.1.1 Background of International Trade E-Commerce Project28

第1篇 企业对政府（B2G）电子商务案例28

1．1．1 国际贸易电子商务工程背景28

1．1 北京国际贸易效率化工程（BJTE）简介28

案例1 国际贸易电子商务工程——北京国际贸易效率化工程28

1.1.2 BJTE:Problems29

1.1.3 BJTE:Major Project30

1．1．3 BITE主体工程30

1．1．4 BJTE总体框架32

1.1.4 BJTE:Ensemble Framework32

1．1．5 BJTE——国际化的电子商务33

1.1.5 BJTE-Internationalized E-Commerce33

1．1．6 BJTE——动态的结合方式35

1.1.6 BJTE-Dynamic Combining Mode35

1．2 交易前的解决方案——欧亚贸易桥36

1.2.1 Basic Mode of Eura-Asia Trade Bridge36

1.2 Solution before Transaction-Euro-Asia Trade Bridge36

1．2．1欧亚贸易桥基本模式36

1．2．2欧亚贸易桥功能结构36

1.2.2 Function Structure of Eura-Asia Trade Bridge36

1.2.3 Service of Eura-Asia Trade Bridge38

1．2．3欧亚贸易桥服务38

1．3 交易中的解决方案——EDI贸易网络40

1．3．1 EDI贸易网络基本模式40

1.3 Solution during Transaction-EDI Commerce Network40

1.3.1 Basic Mode of EDI Commerce Network40

1.3.2 Function of EDI Commerce Network41

1.3.3 Transaction Flow of EDI41

1．3．2 EDI贸易网络功能41

1．3．3 EDI业务流程41

1.4 Solution after Transantion— International Cargo Logistics Commerce Consultation Web in China43

1．4 交易后的解决方案——“中国国际货代物流商务咨询网”43

1．5 BJTE案例分析44

1.5 Case Analysis of BJTE44

Case All-sided E-Commerce-Henan E-Commerce45

2.1 Background of Henan E-Commerce45

案例2 全面的电子商务——河南电子商务45

2．1 河南电子商务背景45

2.2.1 Security System of Henan E-Commerce46

2.2 System Architecture of Henan E-Commerce46

2．2 河南电子商务体系结构46

2．2．1 河南电子商务安全体系46

2.2.3 Synthetic Access Platform of Henan E-Commerce48

2.2.2 Payment System of Henan E-Commerce48

2．2．2 河南电子商务支付体系48

2．2．3 河南电子商务综合接入平台48

2．2．4 河南电子商务应用系统49

2.2.4 Application System of Henan E-Commerce49

2.3 Henan E-Commerce Authentication50

2．3．1 中国电信CTCA认证体系50

2．3 河南电子商务认证50

2.3.1 CTCA:Certification System of China Telecom50

2.3.2 RA Center and Certification System of Henan Province51

2．3．2 河南省RA中心及认证系统51

2.4 Henan E-Commerce Business52

2．4 河南电子商务业务52

2.5 Case Analysis of Henan E-Commerce54

2．5 河南电子商务案例分析54

3．1 黑龙江电子商务背景56

3．2 黑龙江电子商务的发展环境56

案例3 典型的政府上网工程——黑龙江电子商务56

3.2 Developing Environment of Heilongjiang E-Commerce56

3.1 Background of Heilongjiang E-Commerce56

Case 3 Typical Government Network Project-Heilongjiang E-Commerce56

3．2．1 黑龙江的门户站点——黑龙江信息港57

3．2．2 黑龙江网络市场57

3.2.2 Heilongjiang Netmarket57

3.2.1 Heilongjiang Portal Site-Internet Guide to Heilongjiang57

3．3 黑龙江电子商务具体实施方案58

3．2．3 黑龙江电子商务中心58

3．3．1 网站内容及应用系统58

3.3 Implemental Solution of Heilongjiang E-Commerce58

3.3.1 Contents of Its Website and Application System58

3.2.3 Heilongjiang E-Commerce Center58

3.3.2 Construction of Website59

3．3．2 网站建设59

3．4．1 安全基础结构系统——CA安全认证系统建设方案60

3.4 Solution of Heilongjiang E-Commerce60

3.4.1 Constrution Project of Secure Basic Structure System-CA Security Authentication System60

3．4 黑龙江电子商务解决方案60

3.4.2 Access System61

3．4．2 接入系统61

3.4.3 Payment System62

3．4．3 支付体系62

3．4．4 业务应用系统64

3.4.4 Business Application System64

3．5 黑龙江电子商务案例分析65

3．4．5 管理系统65

3.5 Case Analysis of Heilongjiang E-Commerce65

3.4.5 Management System65

案例4 海关与税务中的电子商务66

4．1 海关中的电子商务66

4．1．1 金关工程66

Case4 E-Commerce in Revenue and Customs66

4.1 E-Commerce in Customs66

4.1.1 Golden Customs Project66

4.1.2 Gustoms Declaring and Customs Declaring by EDI67

4．1．2 手工报关与EDI电子报关67

4.1.3 Development of Customs E-Commerce in China69

4.2 E-Commerce in Revenue69

4.2.1 Brief Introdction to Customs E-Commerce69

4．1．3 我国海关电子商务的发展69

4．2 税务中的电子商务69

4．2．1 税务中的电子商务简介69

4．2．2 金税工程70

4.2.2 Golden Tax Project70

4.2.3 E-Commerce Application in Revenue71

4．2．3 电子商务在税务中的应用71

4.2.4 Analysis of Revenue E-Commerce74

4．2．4 税务电子商务分析74

5．1．1 IBM背景78

5．1 IBM简介78

案例5 整合创新 一步到位——IBM电子商务78

第2篇 企业对企业（B2B）电子商务案例78

PARTⅡ Cases Analysis of Business to Business E-Commerce78

Case5 Conformity and Innovation-IBM E-Commerce78

5.1 Introduction to IBM78

5.1.1 Background of IBM78

5.1.2 Superority of IBM79

5．1．2 IBM优势79

5．2．1 IBM电子商务基础设施简介80

5.2 Basic Establishment of IBM E-Commerce80

5．2 IBM电子商务基础设施80

5.2.1 Brief Introduction to Basic Establishment of IBM E-Commerce80

5．2．2 IBM存储系统部81

5．2．3 IBM服务器81

5.2.2 Storage System Department of IBM81

5.2.3 IBM Servers81

5.2.4 IBM Software of E-Commerce82

5．2．4 IBM软件——电子商务的灵魂82

5.3.1 Introdction to B2B Electronic Business Solution Project93

5.3 B2B Solution Project of IBM93

5.3.2 Classification of B2B Solution Project93

5．3．2 IBM B2B解决方案分类93

5．3．1 IBM B2B电子交易解决方案介绍93

5．3 IBM B2B解决方案93

5.3.3 Basic Component Factors of of B2B Solution Project95

5．3．3 IBM B2B解决方案的基本组成要素95

5.4 Case Analysis of IBM E-Commerce98

5．4 IBM电子商务案例分析98

Case6 The Nonesuch of the Global B2B E-Commerce-Cisco E-Commerce101

6.1.2 Idea of Cisco101

6.1.1 Background of Cisco101

6.1 Brief Introduction to Cisco101

6．1 Cisco简介101

6．1．1 Cisco背景101

6．1．2 Cisco理念101

案例6 B2B电子商务典范——Cisco电子商务101

6．1．3 Cisco服务102

6.1.3 Service of Cisco102

6．2 Cisco电子商务103

6．2．1 Cisco电子商务组件103

6.2 Cisco E-Commerce103

6.2.1 Cisco E-Commerce Groupware103

6．2．2 Cisco关键任务应用系统106

6.2.2 Cisco Pivotal Task Application System106

6.3.1 Cisco Context Based on Internet108

6.3 Cisco Technical Solution Project108

6．3．2 Cisco数据、语音、视频体系108

6.3.2 Data,Audio and Video108

6．3．1 Cisco内容联网108

6．3 Cisco技术解决方案108

6.3.3 Virtual Personal Network109

6．3．3 Cisco虚拟专用网109

6.3.4 Policy Network110

6．3．4 Cisco政策网络110

6．4 Cisco电子商务案例分析112

6.4 Case Analysis of Cisco E-Commerce112

6.3.5 Network Security112

6．3．5 Cisco网络安全112

6.4.1 Network Community of Cisco113

6.4.2 Website Construction of Cisco113

6.4.3 Cisco Client Support Based on Internet113

6．4．1 Cisco网络社群113

6．4．2 Cisco网站建设113

6．4．3 Cisco基于Internet的客户支持113

6.4.4 Others114

6．4．4 其他114

7．1 HP简介116

Case7 Electronic Service and Mobile Community -HP E-Commerce116

7．1．2 HP目标116

7．1．1 HP背景116

7.1.2 Target of HP116

案例7 电子化服务及移动社区——HP电子商务116

7.1.1 Background of HP116

7.1 Brief Introduction to HP116

7．1．3 HP在中国118

7．1．4 HP的Internet软件和服务118

7.1.3 HP in China118

7.1.4 Internet Software and Service of HP118

7．2 HP B2B e-Payment119

7.2 HP B2B e-Payment of HP119

7．3．1 电子化服务蓝图——客户生态环境与电子化服务120

7．3 HP e-Services——第二代互联网技术120

7.3 HP e-Services-the Second Generation Internet Technology120

7.3.1 Blueprint of e-Service-Client Ecosystem and e-Service120

7.3.3 Core Technology of e-Services121

7．3．3 e-Services核心技术121

7．3．2 电子化服务蓝图——企业生态环境与电子化服务121

7.3.2 Blueprint of e-Service-Enterprise Ecosystem and e-Service121

7．3．4 企业管理及电子化服务管理解决方案——OpenView126

7.3.4 Open View-Solution of Enterprise Management and e-Service Managemnet126

7.4.3 Development of “Mobile Community”129

7.4.2 Purpose of “Mobile Community”129

7.4.1 Brief Introduction to HP“Mobile Community”129

7.4 HP“Mobile Community”129

7．4 HP“移动社区”129

7．4．1 HP“移动社区”简介129

7．4．2“移动社区”的目的129

7．4．3“移动社区”的发展129

7.4.4 Physical Entity of “Mobile Community”130

7．4．4“移动社区”的物理实体130

7．5 HP电子商务案例分析131

7.5 Case Analvsis of HP E-Commerce131

8．1 GE简介133

案例8 从实践到推动——GE电子商务133

Case8 From Practice to Promotion-GE E-Commerce133

8.1 Brief Introduction to GE133

8.2 Developing Strategy of GE134

8．2 GE发展战略134

8．2．1 GE营运系统134

8.2.1 Running System of GE134

8．2．2 GE的价值观135

8．3 GE电子商务135

8.2.2 Value Idea of GE135

8.3 GE E-Commerce135

8.3.1 E-Commerce Strategy of GE135

8．3．1 GE的电子商务战略135

8.3.2 E-Commerce Practice of GE136

8．3．2 GE的电子商务实践——“摧毁你的业务”136

8.3.3 Service of GE E-Commerce141

8．3．3 GE电子商务服务——通用电气资讯服务国际公司（GEIS）141

8.3.4 GE Marketplace Solution-Extranets Exchanges142

8．3．4 GE Marketplace解决方案——Extranets Exchanges142

8.3.5 GE Integration Solution-EAI143

8.3.6 Online Purchase System of GE143

8．3．5 GE Integration解决方案——EAI143

8．3．6 GE在线采购系统143

8.4 Case Analysis of GE E-Commerce144

8．4 GE电子商务案例分析144

8．5 GE在中国业务拓展的现状及前景145

8.5 Present and Future Business Condition of GE Business in China145

Case9 Promoting for Development by Dividing One into Two-Legend E-Commerce146

9.1 Brief Introduction to Legend146

9.1.1 Background of Legend146

9．1 联想简介146

9．1．1 联想背景146

案例9 一分为二促发展——联想电子商务146

9．1．2 联想发展策略147

9．2 联想神州数码147

9.1.2 Developing Strategy of Legend147

9.2 Legend Digital China147

9.2.1 Brief Introduction to Legend Digital China147

9．2．1 联想神州数码简介147

9.2.3 Intellectuals of Legend Digital China148

9.2.2 Principal Aim and Idea of Legend Digital China148

9．2．2 联想神州数码的宗旨和理念148

9．2．3 联想神州数码的人才结构148

9.2.4 Portal Site of Digital China E-Commerce Platform-e-Bridge,China Business Bridge Net149

9．2．4 神州数码电子商务平台的门户网站——e-Bridge神州商桥网149

9．3 e-Office150

9.3.2 Strategy of e-Office Website150

9.3.1 Brief Introduction to e-Office150

9.3 e-Office150

9．3．2 e-Office网站战略150

9．3．1 e-Office简介150

9.4.1 Brief Introduction to Call Center151

9.3.5 Prospect of e-Office151

9.3.4 Value Idea of e-Office Website151

9.3.3 Core Capability of e-Office Website151

9.4 E-Commerce Vanguard-Legend Call Center151

9．3．4 e-Office网站价值观151

9．3．5 e-Office网站的远景151

9．4 电子商务的先锋——联想Call Center151

9．4．1 Call Center简介151

9．3．3 e-Office网站核心技能151

9．4．2 联想Call Center系统架构152

9．4．3 联想网上Call Center152

9.4.2 Legend Call Center System Structure152

9.4.3 Legend Internet-based Call Center152

9．4．4 联想微型Call Center153

9.4.4 Legend Minitype Call Center153

9.4.5 Legend Telephone Sale System154

9．4．5 联想电话营销系统154

9．4．6 联想Call Center行业应用介绍155

9.4.6 Trade Applications of Legend Call Center155

9.5 Case Analysis of Legend E-Commerce156

9．5 联想电子商务案例分析156

案例10 银行业的先锋——招商银行电子商务158

10．1 招商银行简介158

10．1．1 招商银行背景158

Case 10 The Vanguard of Banking-China Merchants Bank158

10.1 Brief Introduction to China Merchants Bank158

10.1.1Background of China Merchants Bank158

10．1．3 招商银行网站简介159

10．1．2 招商银行优势159

10.1.3 Brief Introduction to the Website of China Merchants Banks159

10.1.2 Superority of China Merchants Bank159

10．2．1 招商银行“一网通”简介161

10．2 招商银行“一网通”161

10．1．4 招商银行独门利器——客户161

10.1.4 Sharpen Tool of China Merchants Bank-Customers161

10.2.1 Card Brief Introduction to All in One Net Card of China Merchants Bank161

10.2 All in One Net Card of China Merchants Bank161

10.2.2 All in One Net Card of China Merchants Bank-Network Enterprise Bank162

10．2．2 招商银行“一网通”——网上企业银行162

10.3 e-Payment Security Protoool of China Merchants Bank165

10．3 招商银行网上支付安全协议165

10.4 Case Analysis of China Merchants Bank E-Commerce166

10．4 招商银行案例分析166

11．1 武汉百合简介168

11.1.2 Leading Business of Lilye168

11．1．2 政治百合主要业务168

11．1．1 武汉百合背景168

Case11 An Example of Small and Medium Companies in Electronic Era-Wuhan Lilye E-Commerce168

案例11 e时代的中小企业——武汉百合电子商务168

11.1.1 Background of Wuhan Lilye168

11.1 Brief Introduction to Wuhan Lilye168

11．2 百合电子商厦170

11．2．1 百合电子商厦简介170

11．2．2 百合电子商厦主要功能170

11.2 Lilye Internet Mall170

11.2.1 Brief Introduction to Lilye Internet Mall170

11.2.2 Leading Function of Internet Mall170

11.2.3 Leading Application of Internet Mall171

11.3 Function Module Facing Enterprises171

11.3.1 Enterprise Customer Relationship Management System171

11．3 面向企业的功能模块171

11．3．1 企业客户关系管理（CRM）系统171

11．2．3 百合电子商厦主要应用171

11.3.2 Enterprise Distribution Resource Planning Management System172

11．3．2 企业分销资源管理（DRP）系统172

11.3.3 Supplying Chain Management System174

11．3．3 供应链管理（SCM）系统174

11．3．4 商业智能（BI）系统175

11．3．5 POS-ERP系统175

11.3.4 Business Intelligence System175

11.3.5 POS-ERP System175

11.3.6 Enterprise Information Portal176

11．3．6 企业信息门户（EIP）176

11．3．7 企业进销存178

11．3．8 办公自动化（OA）系统178

11.3.7 Stock,Sale and Stock in Trade of Enterprise178

11.3.8 Office Automation System178

11．4 武汉百合电子商务案例分析181

11.4 Case Analysis of Lilye E-Commerce181

第3篇 企业对消费者（B2C）电子商务案例184

案例12 8848——珠穆朗玛网上超市184

12．1 8848公司简介184

12．1．1 8848公司背景184

12．1．2 8848网上超市简介184

PARTⅢ Cases Analysis of Business to Customer E-Commerce184

Case12 8848-Internet-based Supermarket184

12.1.1 Background of 8848184

12.1.2 Brief Introduction to 8848 Internet-based Supermarket184

12.1 Brief Introduction to 8848184

12．2．1 购货体系186

12．2 8848网上超市的体系186

12.2.1 Shopping System186

12.2 Systems of 8848 Internet-based Supermarket186

12.2.2 Settlement System190

12．2．3 配送体系190

12．2．2 结算体系190

12.2.3 Delivering System190

12.3 Case Analysis of 8848 Internet-based Supermarket192

12.3.1 Successful Whole Masterminding192

12.3.2 Successful Managing Service192

12．3．2 8848管理服务的成功192

12．3．1 8848整体策划的成功192

12．3 8848网上超市案例分析192

12.3.3 Prospect of 8848 Internet-based Supermarket in the Future194

12．3．3 8848网上超市前景展望194

13．1 亚马逊公司简介195

13.1 Brief Introduction to Amazon195

案例13 亚马逊网上书店195

Case13 Amazon Internet-based Bookshop195

13.2 Running of Amazon Website196

13．2 亚马逊网站运作196

13．2．1 亚马逊的网上销售流程196

13.2.1 Sale Flow Based on Internet of Amazon196

13.2.2 Logistics Service Flow of Amazon197

13．2．2 亚马逊的物流服务流程197

13．2．3 亚马逊的分流模式198

13．2．4 亚马逊的全新商业模式198

13.2.3 Diffluence Mode of Amazon198

13.2.4 New Commerce Mode of Amazon198

13.3.1 Successful Knack of Amazon199

13．3．1 亚马逊的成功秘诀199

13．3 亚马逊网上书店案例分析199

13.3 Case Analysis of Amazon Internet-based Bookshop199

13．3．2 亚马逊的亏损分析200

13.3.2 Minus-Surplus Analysis of Amazon200

13．3．3 亚马逊的策略201

13.3.3 Strategy of Amazon201

13.3.4 Shtick of Amazon202

13.3.5 Competing Superiority of Amazon202

13．3．5 亚马逊的竞争优势202

13．3．4 亚马逊的特色202

13.3.6 Prospect of Amazon in the Future203

13．3．6 亚马逊的前景展望203

14．1．1 首都电子商务工程背景205

14．1．2 启动首都电子商务工程的目的205

14．1．3 启动电子商务存在的问题和解决途径205

案例14 首都电子商务工程205

Case14 The Capital E-Commerce Project205

14.1 Brief Introduction to the Capital E-Commerce Project205

14.1.1 Background of the Capital E-Commerce Project205

14.1.2 Purpose of Start-up the Capital E-Commerce Project205

14.1.3 Problems and Solving Methods about Start-up the Capital E-Commerce Project205

14．1 首都电子商务工程简介205

14.2 Framework of the Capital E-Commerce Project207

14．2 首都电子商务工程总体框架207

14．2．1 首都电子商城207

14.2.1 Beijing E-CommercerCity207

14.2.2 Topology Structure of the Network208

14．2．2 网络拓扑结构208

14．3 安全认证（CA）中心210

14.3 Security Certification Authentication Center210

14.3.1 Finance CA211

14．3．1 金融CA211

14．3．2 如何建立金融CA中心212

14.3.2 How to Build Finance CA212

14．3．3 加密算法的选择213

14．4 首都电子商务交易流程213

14.3.3 Selection of Encryption Algorithm213

14.4 Transaction Flow of the Capital E-Commerce213

14.5 Case Analysis of the Capital E-Commerce Project215

14．5 首都电子商务工程案例分析215

Case15 Network Sale of Dell216

15.1 Brief Introduction to Dell216

15.1.1 Background of Dell216

15.1.2 Development of Dell Website216

15．1．2 戴尔网站发展216

15．1．1 戴尔公司背景216

15．1 戴尔计算机公司简介216

案例15 戴尔计算机公司的网上直销216

15.2 Direct Selling Mode of Dell218

15.2.1 Internet-based Direct Selling Mode of Dell218

15.2.2 Internet-based Direct Selling Flow of Dell218

15．2 戴尔的网上直销218

15．2．1 戴尔的网上直销模式218

15．2．2 戴尔的网上直销流程218

15.3.1 Internet-based Website Building of Dell220

15.3 Case Analysis of Dell about Direct Selling220

15．2．3 戴尔网上直销模式的优点和问题220

15．3 戴尔网上直销案例分析220

15．3．1 戴尔的网站建设220

15.2.3 Superiority and Problems of Internet-based Direct Selling Mode220

15.3.2 Internet0based Success of Dell about Direct Selling Mode221

15．3．2 戴尔网上直销模式的成功221

15.3.3 Prospect of Internet-based Direct Selling of Dell223

15．3．3 戴尔网上直销前景展望223

Case16 Network Marketing of Haier225

16.1 Brief Introduction to Haier225

16.1.1 Background of Haier225

16．1．1 海尔集团公司背景225

案例16 海尔集团的网上营销225

16．1 海尔集团公司简介225

16．1．2 海尔发展电子商务的过程226

16.1.2 Developing Process of Haier E-Commerce226

16.2.1 Design Project of Haier B2C Website228

16．2．1 海尔B2C网站的设计方案228

16．2 海尔B2C电子商务228

16.2 Haier Business to Consumer E-Commerce228

16.2.2 Services of Haier B2C Website230

16．2．2 海尔B2C网站的服务230

16.2.3 Haier Creates Modern Logistics Synchronization Mode232

16．2．3 海尔创造现代物流同步模式232

16．3 海尔B2C网站案例分析234

16.3 Case Analysis of Haier B2C Website234

PARTⅣ Cases Analysis of Consumer to Consumer E-Commerce236

Case17 Yestock-the Stock E-Commerce Network of China236

17.1 Brief Introduction to Yestock Website236

17.1.1 Background of Yestock236

第4篇 消费者对消费者（C2C）电子商务案例236

案例17 赢时通——中国证券商务网236

17．1 赢时通网站简介236

17．1．1 赢时通背景236

17.2 Running Mode of Yestock237

17.1.2 Service Characteristics of Yestock237

17．2 赢时通运营模式237

17．1．2 赢时通服务特色237

17．3 赢时通营销模式238

17.3 Marketing Mode of Yestock238

17.4 Net Marketing Channel Construction of Yestock239

17．4 赢时通网络营销中的渠道建设239

17.5.1 Stock Market Analysis System of Yestock240

17.5 Virtual Stock Ecological Environment of Yestock240

17．5 赢时通的虚拟证券生态环境240

17．5．1 赢时通的股市行情分析系统240

17．5．2 赢时通的移动电子商务241

17.5.5 System Integration Business of Yestock241

17.5.4 Website Business of Yestock241

17.5.3 Stock Business of Yestock241

17.5.2 Mobile E-Commerce of Yestock241

17．5．3 赢时通的证券业务241

17．5．4 赢时通的网站业务241

17．5．5 赢时通的系统集成（SI）业务241

17．5．6 赢时通的个性化客户端软件242

17.5.6 Individualized Client Software of Yestock242

17．6 赢时通证券商务网电子商务案例分析243

17.6 Case Analysis of Yestock E-Commerce243

18.1 Brief Introduction to Yabuy Website246

Case18 Yabuy Auction Website246

18．1 雅宝网站简介246

案例18 雅宝在线拍卖网246

18.2.1 Hardware System247

18.2 Design of Yabuy Website247

18．2．1 硬件系统247

18．2 雅宝网站设计247

18.2.2 Software System248

18.3 Shtick of Yabuy Website248

18．3 雅宝网站特色248

18．2．2 软件系统248

18.4 Case Analysis of Yabuy Website251

18.4.1 Success of Yabuy Website251

18．4 雅宝拍卖网案例分析251

18．4．1 雅宝拍卖网的成功之道251

18．4．2 雅宝的未来发展战略252

18.4.2 Developing Strategy of Yabuy in the Future252

19．1 易趣公司简介253

案例19 易趣个人物品竞标网253

Case19 Eachnet Personal Commodity Competitive Bidding Website253

19.1 Brief Introduction to Eachnet253

19．2．3 “易付通”——网上个人交易配套服务254

19．2．2 全程电话导购服务254

19．2．1 24小时热线服务254

19．2 易趣的服务254

19.2 Service of Eachnet254

19.2.1 24Hours Telephone Service254

19.2.2 Full Telephone Guidance Service254

19.2.3 Easypay -the Personal Network Transaction254

19.2.4 Sppeedy Post Service256

19．2．4 速递服务256

19.3 Developing Strategy of Eachnet257

19．3 易趣的多元化发展战略257

19.4 Commodity Exchange Mode of Eachnet258

19.4.1 Pricing Sale258

19.4.2 Common Competitive Bidding258

19．4．2 普通竞标258

19．4．1 定价销售258

19．4 易趣的商品交易方式258

19．5．1 易趣的网站定位259

19.5.1 Website Positioning of Eachnet259

19.5 Case Analysis of Eachnet Personal Commodity Competitive Bidding Website259

19.4.4 Collective Competitive Price259

19.4.3 Multitute Competitive Bidding259

19．4．3 多数量竞标259

19．5 易趣个人物品竞标网案例分析259

19．4．4 集合竞价259

19.5.2 Strategy Adjustment of Eachnet260

19.5.3 Potentiality of Eachnet260

19．5．2 易趣的战略调整260

19．5．3 易趣的发展潜力260

Case20 The Ctrip Network261

20.1 Brief Introduction to Ctrip Network261

20.1.1 Background of Ctrip261

案例20 携程旅行网261

20．1 携程旅行网简介261

20．1．1 携程的背景261

20．1．2 携程的特点262

20.1.2 Characteristics of Ctrip262

20．1．3 携程的优势264

20．1．4 携程的理念264

20．1．5 携程的经营理念264

20．2 携程的服务264

20．2．1 E-TEL服务264

20.2.1 E-TEL Service264

20.1.3 Superiority of Ctrip264

20.1.4 Idea of Ctrip264

20.1.5 Managing Idea of Ctrip264

20.2 Service of Ctrip264

20.2.3 24Hours Telephone Service265

20.2.2 Newest Commerce Trip Management System265

20．2．2 最新商务旅行管理系统265

20．2．3 携程开通24小时电话服务265

20.3 Logistics and Delivery of Ctrip266

20．3 携程的物流配送266

20．5．1 携程网的成功之道267

20.4 Management Mode of Ctrip267

20.5 Case Analysis of Ctrip Website267

20.5.1 Success of Ctrip Network267

20．4 携程的经营模式267

20．5 携程旅行网案例分析267

20.5.2 Prospect of Ctrip Network268

20．5．2 携程网前景展望268

Case21 Yahoo Portal Website271

21.1 Brief Introduction to Yahoo271

21.1.1 Overview of Yahoo in China271

21．1．1 雅虎中国概况271

21．1 雅虎公司简介271

案例21 雅虎门户网站271

21.1.2 Shtick Service of Yahoo273

21．2 雅虎的网络商业策略273

21.2 Network Commerce Strategy of Yahoo273

21．1．2 雅虎的特色服务273

21.3 Distending Strategy in Asia of Yahoo274

21．3 雅虎的亚洲扩张策略274

21.4 Case Analysis of Yahoo275

21．4 雅虎门户网站案例分析275