商务沟通基础 英文版【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

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Part Ⅰ3

Chapter 1 Getting Ready:Business Communication Fundamentals3

ⅰ．The Definition of Business Communication4

ⅱ．The Function of Business Communication5

ⅲ．The Categories of Business Communication6

ⅳ．The Characteristics of Business Communication8

ⅴ．Over to You9

Chapter 2 Communication Strategies10

ⅰ．The Process Model(Linear Model)11

ⅱ．Ronald.B.Adler Model(Interactive Model)12

ⅲ．Mary Munter Model(Circular Model)15

ⅳ．Over to You19

Chapter 3 Intercultural Business Communication21

ⅰ．Understanding Cultures and Communication22

ⅱ．High Context or Low Context?23

ⅲ．Developing Intercultural Business Communication Skills28

ⅳ．Business Anthropogeography:Doing Business around the World29

ⅴ．Over to You33

Chapter 4 Gender Difference in Communication35

ⅰ．Gender Difference37

ⅱ．Psychological Difference between Men and Women38

ⅲ．Educational Difference40

ⅳ．Men and Women at Work41

ⅴ．Women in Negotiation42

ⅵ．How to Sell to Women?44

ⅶ．Over to You46

Part Ⅱ49

Chapter 5 Persuasive Skills(1)49

ⅰ．Persuading Oneself before Others50

ⅱ．Setting Personal Objective51

ⅲ．Developing the Relationship53

ⅳ．Understanding Human Motivation54

ⅴ．Over to You57

Chapter 6 Persuasive Skills(2)59

ⅰ．Asking the Right Questions60

ⅱ．Applying the Power of Personality62

ⅲ．Choosing the Right Approach64

ⅳ．Over to You69

Chapter 7 Non-verbal Skills70

ⅰ．The Significant Role of Non-verbal Communication72

ⅱ．Non-verbal Delivery Skills72

ⅲ．Non-verbal Listening Skills76

ⅳ．Over to You79

Chapter 8 Public Speaking Skills81

ⅰ．Fighting down Your Terror82

ⅱ．Presentation Skills84

ⅲ．Debating Skills:To Be or Not to Be87

ⅳ．Knowing How to Say No89

ⅴ．Over to You90

Chapter 9 Teamwork or Connection Work?91

ⅰ．What Is a Team?92

ⅱ．How to Build an Effective Team?95

ⅲ．Chinese Employees:Ready for Teamwork?100

ⅳ．Over to You101

Part Ⅲ107

Chapter 10 Business Writing107

ⅰ．Fundamentals of Business Writing108

ⅱ．Business Writing Process110

ⅲ．Writing Letters,Memos,Emails and Reports112

ⅳ．Over to You115

Chapter 11 Business Negotiation117

ⅰ．About Business Negotiation118

ⅱ．Preparation for Negotiations119

ⅲ． Process of Negotiation and Negotiation Tactics124

ⅳ．The Principle:A Win-win Game127

ⅴ．Over to You127

Chapter 12 Shining Yourself in Meetings131

ⅰ．Why Have Meetings?133

ⅱ．What Makes Meetings Effective?135

ⅲ．How to Shine Yourself in Meetings?139

ⅳ．Over to You140

Chapter 13 Being an Interviewer Killer142

ⅰ．An Interview143

ⅱ．Job Interview144

ⅲ．Qualities Employers Seek145

ⅳ．Being an Interviewer Killer146

ⅴ．Over to You149

Chapter 14 Bullying at Work150

ⅰ．What Is Workplace Bullying?151

ⅱ．How Does Bullying Affect?153

ⅲ．What to Do about Bullying?154

ⅳ．Over to You156

Chapter 15 Starting Your Own Business158

ⅰ．Six Steps to Start Your Own Business159

ⅱ．Win in China161

ⅲ．Business Quotations163

ⅳ．Communicating with Your Subordinates166

ⅴ．Over to You168

Bibliography171